CASE STUDY — IP LICENSING × ART × AVIATION
AIRSORAYAMA
× STARLUX
AIRLINES
A NEW BENCHMARK FOR ART-DRIVEN AVIATION COLLABORATION
TURNING AN AIRLINE
INTO A CULTURAL ICON.
In 2023, Sunrise Creative initiated and structured a landmark cross-industry collaboration between STARLUX Airlines and Hajime Sorayama — one of Japan’s most internationally recognized artists, known for his iconic hyper-realistic metallic aesthetic.
The result was AIRSORAYAMA: two Airbus A350 aircraft transformed into flying art pieces, generating global media coverage across fashion, art, lifestyle, and aviation publications.
How can an airline move beyond traditional branding and create a globally recognizable cultural identity — one that resonates far beyond the aviation industry?
Sunrise Creative initiated and structured the cross-industry collaboration between STARLUX Airlines and Hajime Sorayama. We led IP negotiation and partnership structuring, creative direction alignment, and full cross-border coordination across Japan, Taiwan, and global markets.
The project resulted in two Airbus A350 aircraft featuring Sorayama’s signature futuristic metallic aesthetic — transforming commercial aircraft into flying art pieces seen across Asia and beyond.
Global media coverage across aviation, art, and lifestyle publications including Vogue, ELLE, GQ, Bella, and Men’s Uno
Strong brand differentiation for STARLUX Airlines in international markets
A new model for integrating fine art into commercial aviation — replicable across industries
READY TO CREATE
YOUR NEXT COLLABORATION?
LET’S BUILD SOMETHING THAT CROSSES BORDERS.