Est. — Cross-border IP & Live Experience
WHERE
ASIA’S
CULTURE
MEETS THE
WORLD’S
STAGE.
SUNRISE CREATIVE Cross-border IP strategy. Live experiences. Corporate PR. We connect global brands to Asian markets — and Asian cultural IPs to the world.
JAPAN
KOREA
SE ASIA
→ GLOBAL
SCROLL
WE DON’T
JUST OPEN
DOORS.
WE BUILD
THEM.
We turn IP and culture into business. Most cross-border opportunities fail before they begin — lost in translation, stalled by cultural distance, or blocked by market complexity. Sunrise Creative exists to close that gap. We connect global brands to Asian markets, and Asian cultural IPs to the world — through precise strategy, trusted relationships, and the on-ground capability to see every project through.
&
LICENSING
With over a decade of experience alongside world-class IPs — including One Piece and Hajime Sorayama — we provide precise IP matching, cross-border licensing negotiation, and partnership strategy that creates collaborations built to last.
EXPERIENCE
& EVENTS
From major concerts and touring productions to curated showcases and intimate meet-and-greets, we design and execute live experiences that connect artists and audiences across cultural and geographic boundaries.
PR &
MARKET ENTRY
Entering a new market requires more than a press release. We help brands craft narratives that land across languages and cultures — managing media relationships, navigating regulatory requirements, and building stakeholder trust.
We identify the right IP, brand, or artist for each opportunity — and structure the collaboration to maximize cultural and commercial impact from the start.
We navigate cross-border licensing, compliance, and negotiation — removing friction across languages, legal systems, and market expectations so the deal actually closes.
From creative direction to on-ground delivery, we see every project through — ensuring the collaboration lands with the impact it was designed for.
We work at the intersection of entertainment IP and live experience, helping artists, labels, studios, and promoters bring their work to new audiences across Asia. Whether it’s a touring concert, a licensing deal, or a brand partnership built around a cultural moment, we understand what it takes to make entertainment travel — and land.
Asia is both the world’s largest technology market and one of its most culturally distinct. We help technology brands move beyond product specs and into the cultural conversations that actually drive loyalty — through IP collaborations, experiential activations, and communications strategies that connect on a human level.
We have a deep respect for the integrity of creative work, and a proven ability to commercialize it without compromising it. From internationally recognized artists to immersive brand experiences rooted in cultural authenticity, we treat art and culture not as decoration — but as the foundation of everything we do.
The business of culture is one of Asia’s most dynamic growth sectors — and one of its least transparent. We offer capital partners rare visibility into the landscape: the IPs worth backing, the partnerships worth structuring, and the market dynamics that determine what succeeds. We are the local intelligence layer your strategy needs.
Through alliances with international-grade partners, we provide privileged access to Asia’s most exclusive hospitality and travel experiences — from ultra-rare hotel inventory to immersive cultural journeys designed for discerning global travelers. This is not tourism. This is access.
THE BEST COLLABORATIONS
DON’T HAPPEN BY ACCIDENT.
THEY REQUIRE SOMEONE WHO
UNDERSTANDS BOTH SIDES.
A curated selection of the partnerships we’ve helped bring to life. Out of respect for our partners, we share what we can — and let the work speak for itself.
PIECE
A decade-long licensing partnership with one of the world’s most valuable entertainment IPs. Our work spans brand collaboration, product licensing, immersive retail, and live event activation across Asian markets.
SORAYAMA
Collaboration with one of Japan’s most internationally recognized artists, most notably through STARLUX Airlines — bridging fine art, commercial IP, and immersive experience design across borders with creative integrity and global cultural resonance.
AIRSORAYAMA × STARLUX AIRLINES
A NEW BENCHMARK FOR ART-DRIVEN AVIATION COLLABORATION
How can an airline move beyond traditional branding and create a globally recognizable cultural identity — one that resonates far beyond the aviation industry?
SRC initiated and structured a cross-industry collaboration between STARLUX Airlines and renowned Japanese artist Hajime Sorayama. We led IP negotiation and partnership structuring, creative direction alignment, and full cross-border coordination across Japan, Taiwan, and global markets.
The project resulted in two Airbus A350 aircraft featuring Sorayama’s signature futuristic metallic aesthetic — transforming commercial aircraft into flying art pieces seen across Asia and beyond.
Global media coverage across aviation, art, and lifestyle publications
Strong brand differentiation for STARLUX in international markets
A new model for integrating fine art into commercial aviation — replicable across industries
Global Tech Brand × Top-Tier K-Pop IP. A cross-industry collaboration bridging consumer technology and Asian entertainment culture. Details to be announced.
Leading Tech-Accessory Brand × Japanese Contemporary Artist. A limited collaboration at the intersection of design, art, and everyday culture. Details to be announced.
LICENSING PARTNERSHIPS
ATTENDEES
ON-GROUND PRESENCE
WE ARE
THE
BRIDGE.
Sunrise Creative was founded on the belief that the best cultural partnerships don’t happen by accident. They require someone who understands both sides of the conversation — the IP, the market, and the space in between.
We are a team of strategists, creatives, and operators with deep roots across Asia and a genuine passion for the cultural work we represent. We don’t pursue every opportunity. We pursue the right ones.
We don’t pursue every deal. We pursue the right ones — matching IPs and brands with the specificity that makes collaborations feel inevitable rather than forced.
Our strength is knowing Asia from the inside — the nuances, the gatekeepers, the timing. Paired with international ambition, that knowledge becomes a competitive advantage.
From initial strategy to creative development to on-ground execution, we remain invested throughout the entire lifecycle of every project.
WE COLLABORATE WITH A VETTED NETWORK OF SPECIALISTS ACROSS TALENT MANAGEMENT, LEGAL, CREATIVE PRODUCTION, AND COMMUNICATIONS — EXTENDING OUR REACH WHILE PROTECTING OUR PARTNERS’ INTERESTS.
PROVEN
ACROSS
INDUSTRIES.
The following projects represent the breadth of work carried out by our strategic network — spanning IP licensing, large-scale concerts, and on-ground event execution across Asia. This is the infrastructure behind every collaboration we bring to life.
LET’S
TALK.
We work with a selective group of partners. If you think there’s a fit — whether in IP licensing, live events, market entry, or strategic investment — we’d like to hear from you.
- IP LICENSING & BRAND COLLABORATION
- LIVE EVENTS & CONCERT PARTNERSHIP
- CORPORATE PR & MARKET ENTRY
- INVESTMENT & STRATEGIC PARTNERSHIP
- PRESS & MEDIA